Every business faces risks in today’s economy and HealthMark is no exception. There are three major areas that would have some impact on the business.  The first is competition with The Dakota Team.  HealthMark’s  plan is to enter a market without a great deal of competition.  The market for individuals associated with a corporate-sponsored fitness facility is currently wide open.  However, Joe Dakota could enter the market as well.  The second area of concern involves the possibility of corporations hiring their own in-house personal trainers to service the personal training needs of their employees.  The final area of concern revolves around some of the fitness center chains (e.g. Galactic Gyms) getting into the training business at the corporate level.